Les.
Client: Goodman Manufacturing
Scope: Broadcast TV for National Dealer Network
Paying for a new Air Conditioner or Gas Furnace without easy financing from Goodman means you get Les. You don’t want Les. Les is a mischievous, thieving metaphor that wants to steal everything you’ve got.
Les Meant More
Les was part of a larger package of dealer support materials.
Increased Unit Demand
Over a three-year period, the number of HVAC units manufactured by Goodman rose 5%, 7% and 9% annually. Additionally, over those same three years, the net gain in dealers stocking Goodman HVAC units rose by 8%.
Increased Support Materials Demand
Within the same three-year period, requests by distributors and dealers for sales support materials, including online videos, increased by 30%.