Fight the Thaw
with the Arctic Vault Cooler

Client: Field & Stream
Scope: New Product Branding and Support

When you introduce a new cooler that is virtually bear-proof and keeps ice glacially cold for days on end, you don’t just give it a strong name, you name every component in the damn thing. That’s because well-built components demand well-crafted names, like the IceWeld lid™, LockJaw Hinges™, and the Luge Drain System™. I definitely kept the trademark lawyers busy with this project.